Social Network Integration – A Great Tool for Businesses

Social media has become a very important part of everyone’s life in today’s world. Now, it’s the time for businesses to turn towards them for their advertisement and increase their profits, thereby expand their business. Social Network Integration provides just that to the businesses and companies. It’s a way through which they can reach to a wider audience and that too in much less time as compared with other advertisement strategy.

All one has to do in Social Network Integration is integrate their site with available social media sites and that’s it and therefore expand their reach. In general one can separate the whole procedure in ten stages through which a business goes through while they move toward full social media integration:

• Observe everything and report – This can be considered as the entry mark where the businesses know about the marketplace. It consists basically of two things – listening and reporting. Listening devices like the Google Alerts are used to keep a track of conversation and the instances that are in association with the keywords. Reporting provides the decision makers with the much needed information of impact of the social media on business.

• Setting of stage and dress rehearsal – In this stage the businesses create their account on the various social media sites and start publishing their content.

• Socializing Media – The companies in this stage start paying attention to the audience so that they could improve their content in response and provide human communication.

• Search of voice and finding the sense behind purpose – Now after hearing and seeing the response of the audience business gain inspiration or ideas so as to put a sense behind the purpose into their social media programs.

• Converting words into real action – Now after all discussions and gaining of ideas businesses in this stage start bringing out their ideas into practice.

• Making the brand human and defining the real experience – Now after the brand has created its name, its message and talks start spreading from consumer something which in short can be termed as mouth to mouth advertisement.

• Community – Community is not only made by making a profile on social network. Through the earlier stages businesses gain them through their hard work. Businesses make a path that is required to take their customers towards a great network that is filled with information and important connections.

• Social Darwinism – Now after the above stages the introduction of whole new roles will change the structure of team and therefore workflow. Hence an organizational transformation would take place that will be required for supporting effective engagement and to maintain the relevance of the brand.

• Socialization of the business process – Many disciplines and also the departments of business would now socialize and therefore the adaptation of the infrastructure would be required to manage the social workflow.

• Performance metrics of business – For measurement of the real effect of the social media on business number and data is required every time. That is what now happens at this stage.

Social Network Integration is definitely a great tool for the business to make their business more relevant and reach out to a greater audience and create a name for them

Idea Businesses – Getting People to Pay For Your Ideas!

It never ceases to amaze me how much money people will pay for a good idea these days. The question is how you go about being the person who GETS paid for those good ideas. If you have an area of expertise, chances are that somebody needs it!

Think about what it is that you “specialize in”, and who would need those services. If you are great at managing inventory – say you used to manage a restaurant, you could conceivably market yourself as an inventory management consultant, and review sales figures in order to determine how much of a given product to order.

Sometimes, you can work backwards, and look for different branches of consulting-see if any of them apply to areas of knowledge which you possess. If not, feel free to create one. As long as it describes what you do, you’re fine. A word of caution – don’t be too specific, you don’t want people to think that what you offer, isn’t what they want!

You can also redesign your job title. One of my buddies from college was a graphic design artist one day, doing logos, and 2 weeks later he was an advertising consultant, doing complete media and marketing packages – but making over 3 times as much money!

All it takes is a little bit of ingenuity and a stack of business cards. With cards in hand, give them to everyone you know. The words “consultant” and “services” usually stand out.

Think about it – “graphic design artist” or “graphic consultant services.” For some reason, seeing those two words together prepares your potential clients for the added value – and cost to expect from you.

Transformation of Business

The following points help to transform a business into innovative and creative culture.

Procurement and Implementation of Idea:

To prosper the culture of any business, it is necessary to nurture the ideas instead of discarding them. An antagonistic culture does not nurture ideas and thus obstructs to keep up with the rapid changing society. If an employee hits up on a great idea then the superiors tend to avoid sharing their experiences and thoughts in fear of humiliation and rejection.

Adopt a rule that permits every employee to suggest an idea. Allow them to make only positive comments, which are expressional ideas. This significantly cultivates great ideas and implements at least some form of the ideas. Business firms need to welcome and encourage new ideas and suggestions. With proper attention, ideas often provide solutions to problems, perfect incubator for the next inventive product or service or even the next marketing promotion.

Besides, make use of generated ideas. It is not possible to create future ideas just by encouraging ideas and sitting ideally without taking any action. Never discard or reject to implement business ideas without giving adequate justification. It goes in the disinterest of the business firm and there is loss in creativity and future goodwill of employees.

Empowerment:

The empowerment of employees helps to increase initiative, innovation, involvement, speed and enthusiasm of the individuals, which stands in support of a firm’s business mission.

The quality job of leadership influences to define and encourage empowerment. However, in a multi level organization, the leadership desists to empower the subordinate. The superiors believe that ideas and initiatives from subordinates can weaken their authority and eventually their position in the business firm.

In true perspective, this is a struggle. However, by ongoing clear communication and dedication from the superiors, it is possible to overcome this struggle. It is essential for the central management to understand and realize that the subordinate empowerment is for collective as well as for personal gains. If any individual fails to understand this, it is sensible to remove that individual to avoid conflict.

Communication:

Communication is extremely essential by the point of creative place of work in a mature culture. It is the key element to implement a cultural renaissance. Leaders have to communicate in such a way that it excites and energizes their crew and at the same time helps their crew to overcome the hesitancy in adopting those proposals.

Believe in Each Member of Organization:

It is the natural tendency of people to rise on the occasion, if they believe they are reliable. Generally, many people are looking for personnel, who believe in them and hold responsibility for them.

Moreover, when they are sure of these persons, they tend to produce good results. Therefore, during business transformation, it is important to have someone in whom each member of the organization believes and who is ready to vouch for them to succeed.

Harvest Emotional Energy: Values give true credit to people’s lives. The performance of any business firm is directly proportional to its capability to tap its human potential. Most people take work as the best opportunity to express their innermost levels of creativity in search of fulfillment.

So, set clear human values and allow the corporate culture to harvest the emotional drives and creative potential of the crew members.